Unless people feel empowered they tend to live life as victims. There is no doubt that when people have the right support and access to resources then that can make the world of difference. That is what I aim to achieve in the business world. Empowered people achieving peak performance from a place of high self-esteem and collaboration utilising the resources they already have.
That is why I resonate so much with the work of The Hunger Project whose message is "Empowering Men and Women to End Their Own Hunger". For more information see their website.
My contribution this year is to pledge 10% of the proceeds of this business to The Hunger Project and I'm really looking forward to making that as big a contribution as possible!